Drive sales, smooth costs

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There is always chatter around in business publications on how to do things in business and wonks telling us of the latest management theory and concepts.  Here is one for you:  smash sales and smooth your administration costs.   Focus must remain on the primary driver in your business and that is sales and how to increase sales.  The flip side is to always stay on top of your administration costs and question whether you really them.  Administration creeps up and can overtake the usefulness of critical systems and processes.  Whole jobs can be built around doing admin on admin!

Face outwards not inwards – how will doing that thing increase my sales or will eliminating that admin task impact sales?

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