The company was on a fast growth trajectory with strong sales year after year. They had no cashflow problems as payment occurred on purchase of the goods. However, issues were emerging with product profitability, the website platform, customer service, inventory management, and perpetually cramped warehouse space. This was a threat in the long run and a hindrance to forecast expansion.
Confident in the future, the Director needed to workshop tactical operative improvements for continued industry progress with an experienced auditor capable of giving practical advice.